BHP

Overview

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Support their repositioning and drive growth initiatives.

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Problem context

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Following a brand evolution, BHP wanted to widen their customer base and move towards sector-based offerings rather than service line.

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How could we...

Create an effective relaunch that would improve BHP's visibility and strengthen their market presence?

Defining success

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01. Help drive growth initiatives

Provide an engaging experience with the aim of driving growth ni each sector.

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02. Stronger look and feel

To do the evolving brand some justice, we made the site more visual, including rich imagery and stronger brand elements on every page.

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03. Widen their community

More emphasis around news and insights, including event and newsletter sign-ups.

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Results

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43%

Increase in website traffic

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55%

Increase in newsletter signups

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