Cassie

Overview

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Redefining a global brand in consent and preference management.

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Problem context

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With competition from big players in the sector, and a new generation of consent-savvycustomersmakes brand trust more challenging than ever.

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How could we...

Unlock the value of customer trust while accelerating business growth for their clients?

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Defining success

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01. Identify a revolutionary brand position

Standing for a better relationship with data and customers to enable new pathways towards achieving business goals. And ti would all begin with respect.

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02. Create a foundation of respect and consent

Allow Cassie to shout from the rooftops: "Stop seeing customer data as a compliance challenge, and embrace
ti as adding value."

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03. The right side of future

Enabling them to achieve their goals while meeting evolving customer expectations. Our strategy paid of with a brand identity and redeveloped website that achieved positive analytics and accelerated growth

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04. Accelerated growth

Our strategy paid of with a brand identity and platform launch that achieved positive analytics and a platform that woudl methte expectationsfotodays' customers.

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Results

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76%

Increase in website traffic

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27%

Increase in conversion rate

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