My primary focus is UI/UX design, leading the design process of a team's digital offering. Having responsibility for the full lifecycle of a web design project; creating wireframes and prototypes, and collaborating closely with the development team to ensure seamless implementation.
I always strive to create experiences that are not only aesthetically pleasing but also highly functional and will align perfectly to a client's business needs and goals.
Overseeing creation of user-centered designs, ensuring seamless functionality and visual consistency across digital platforms.
Designer on the digital team, leading the design process from concept to execution.
Designer on the creative team, crafting experiences whilst also collaborating with cross-functional teams.
Rigorous iteration and testing helps me make more informed decisions and build conviction in my work, leading to designing the best experience possible.
I thrive on making complex ideas into visually compelling designs, often collaborating with others to bring clarity and alignment to a design problem.
I work closely with my teams to establish a process that works for everyone, while maintaining flexibility and adaptability to changing approach and priorities.
I aways strive to instil an emotional connection to a product in users, make them want to champion the product and share it’s virtues.
