Get to Know Me
A Digital Designer creating user-centred digital products across a wide range of sectors. I lead projects from discovery through to delivery, shaping user journeys and interfaces while working closely with clients and teams to deliver clear, effective solutions.
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Years Experience
Designing digital products across B2B and B2C.
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Projects Delivered
Across web, UX, and digital product design.
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Tools in Workflow
Supporting research, design, and delivery.
Why Choose Me
A considered approach to design, balancing user needs, constraints, and practical delivery across projects and teams.
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Strategic Thinking
I design with intent, grounding decisions in user needs, research, and real-world context to create experiences that are clear, usable, and effective.
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End-to-End Delivery
I lead projects from discovery through to delivery, shaping user journeys, interfaces, and systems that hold together in practice.
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Client Collaboration
I work closely with clients, stakeholders, and delivery teams to translate complex requirements into clear, effective solutions.
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Scalable Design
I create design systems and frameworks that ensure consistency, improve efficiency, and support long-term product growth.
Job Experience
Experience delivering digital products and user-centred solutions, working from discovery through to final delivery.
Lead UI/UX Designer
2024 - Present
Absurd Agency
Led UI/UX across a range of client projects, owning work from discovery through to delivery. Focused on improving complex or underperforming journeys by refining user flows and shaping clearer, more effective experiences.
This often involved reviewing existing products, identifying where journeys were breaking down, and working closely with clients to redefine them into more considered and usable solutions. Alongside delivery, I supported designers across multiple workstreams, helping maintain consistency and quality across outputs.
- — Lead end-to-end design across multiple client projects.
- — Shape user journeys, interfaces, and scalable design systems.
- — Collaborate closely with clients and stakeholders to define solutions.
- — Mentor designers to maintain quality and consistency.
Senior Digital Designer
2022 - 2024
Fox Agency
Delivered end-to-end digital design across a wide range of sectors, from early concept through to implementation. Collaborated closely with creative, development and project teams to ensure ideas were translated clearly into build. Contributed to product thinking and used research and testing to inform decisions and improve usability.
- — Lead design across multiple client projects from concept to delivery.
- — Translate complex requirements into clear, usable digital solutions.
- — Collaborate with designers, developers, and account teams.
- — Conduct user research and usability testing to inform design decisions.
Digital Designer
2021 - 2022
One Degree North
Worked across a range of digital projects including websites, landing pages and product interfaces, contributing from early concepts through to final UI and handover. Focused on creating clear, usable designs while balancing project timelines and client requirements.
- — Design user-friendly, on-brand websites and digital products.
- — Contribute across discovery, design, and delivery phases.
- — Collaborate within small teams to meet client requirements.
- — Support delivery of consistent, high-quality design outputs.
Digital Designer
2020 – 2021
Ponderosa
Supported the delivery of digital and campaign work within a larger agency environment, contributing to UI design and wider digital outputs. Worked across a variety of briefs, adapting to different project needs and collaborating as part of a broader team.
- — Contribute to UI design and delivery across client projects.
- — Work across a range of design disciplines within project teams.
- — Maintain consistency and quality in response to client briefs.
- — Support internal marketing with digital and brand materials.
Junior Designer
2019 - 2020
Engage Interactive
Working within an agile team, assisting on web and campaign projects, contributing to UI execution, asset creation and preparing work for presentation as part of a wider team.
- — Design website and social media creative for client work.
- — Support the creation of presentation materials and pitch decks.
- — Collaborate with design, marketing, and development teams.
- — Contribute to delivering work aligned to client goals.
Client Reviews
From concept to completion, I work closely with clients to shape clear, thoughtful solutions that turn complex ideas into impactful products.
Question & Answers
Common questions answered around approach, collaboration, and delivery across projects and teams.
How do you approach new projects?
I start by understanding goals, users, and constraints, then define a clear approach across discovery, design, and delivery to keep work focused and aligned.
How do you balance user needs and constraints?
I align user needs with business and delivery constraints, focusing on solutions that are both usable and practical to implement.
How do you work with stakeholders?
I work closely with stakeholders and delivery teams to align on direction, manage trade-offs, and ensure solutions are clear and achievable.
What role do Design Systems play in your work?
I use design systems to create consistency and support scalable product design, giving teams a clear, shared foundation across design and development.
Where do you add the most value?
I add the most value when leading projects end-to-end, bringing structure to complex design problems and helping teams deliver clear, effective solutions.
